Last updated: 21 October 2026
Gousto Gousto
VS
Wiltshire Farm Foods Wiltshire Farm Foods

Which Meal Kit is Better in 2026?

A comprehensive comparison of Gousto and Wiltshire Farm Foods including pricing, discounts, meal variety, dietary options, and more. Find out which service is right for you.

Best for Budget: Gousto
Best Discount: Gousto

Quick Comparison

Feature
Gousto Gousto
Wiltshire Farm Foods Wiltshire Farm Foods
Founded
2012
1991
Recipes per Week
80
-
Max Discount
32%
-
Lowest Price/Meal
£1.05
-
Offer Duration
8 weeks
-
Min Box Size
2 meals / 1 people
1 meals / 1 people
Max Box Size
5 meals / 5 people
3 meals / 2 people
Delivery Days
7 days a week
-
Delivery during offer
Free delivery: first week only (normally £3.99)
-

Pricing & Offers Comparison

Compare current new customer discounts and pricing

Gousto

Gousto

Max New Customer Discount 32%
Lowest Price per Meal £1.05
Offer Duration 8 weeks
Total Potential Savings £68 - £164
Wiltshire Farm Foods

Wiltshire Farm Foods

Max New Customer Discount -
Lowest Price per Meal -
Offer Duration -
Total Potential Savings -

No active offers currently available

Prices and discounts shown are based on current offers and may vary by box size. Check individual deal pages for exact pricing.

Pros & Cons

Gousto

Gousto

Pros

  • 175+ recipes a week, the widest choice of any UK kit
  • Price per portion drops a lot on bigger boxes
  • Skip, pause or cancel any week

Cons

  • You still cook and wash up
  • Some recipes need basic cupboard staples
  • Lots of packaging
Wiltshire Farm Foods

Wiltshire Farm Foods

Pros

  • No subscription or contract: order when you like
  • Free delivery by local drivers, who can put your food away
  • Over 340 meals, including softer foods and special diets

Cons

  • Frozen, not fresh
  • No new-customer discount
  • Minimum order in some areas

Dietary Options

Compare available dietary plans and restrictions

Both Offer

Vegetarian Gluten Free

Gousto Only at Gousto

Vegan Dairy Free Plant Based

Wiltshire Farm Foods Only at Wiltshire Farm Foods

Halal Kosher Softer foods

Both services allow you to filter recipes by dietary preferences when selecting your meals each week.

The Verdict

Our recommendations based on your priorities

Best for Budget

Lowest price per meal after discounts

Gousto Gousto

Best for Variety

More recipes to choose from each week

Gousto Gousto

Best for Families

Larger box sizes for more people

Gousto Gousto

Best Discount

Highest new customer discount

Gousto Gousto

Our Overall Recommendation

Both Gousto and Wiltshire Farm Foods are excellent meal kit services. The best choice depends on your specific needs and preferences. For the most affordable option, we recommend Gousto. If recipe variety is important to you, Gousto offers more choices.

Pro tip: Try both services using their new customer discounts! Start with one, then switch to the other when your discount ends. This way, you get the best of both worlds and save money on every box.

Ready to Try One (or Both)?

Get exclusive new customer discounts on both services

Gousto

Gousto

Up to 32% off

Save up to £164 on your first boxes

Get Gousto Deal
Wiltshire Farm Foods

Wiltshire Farm Foods

Get Wiltshire Farm Foods Deal

Money-saving tip: Try one service first, then switch to the other when your discount ends to keep saving!

Compare More Services

See how other meal kit services stack up against each other